Here are are some scenes that confront drivers approaching Leicester from the motorways and roads into the city:-
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It would be very easy to blink and miss the UK's 10th largest city altogether if you didn't already know it was there.
Wouldn't it be great to have large welcoming signs at the approaches to the city showing pictures of what goes on here? This sort of thing is commonplace in countries like Belgium.
What positive images of Leicester would you choose to tempt people to visit? How about Guildhall, Tigers, Diwali & Highcross?
UPDATE 18/07/2010:-
The University of Leicester has just given Sir Terry Wogan an honorary degree for recognising this problem many years ago: "Sir Terry's link with Leicester began when he referred to it as 'the lost city' – one constantly mentioned in traffic reports but 'otherwise unknown to mankind'". Read the Leicester Mercury article here.
Saturday, 10 July 2010
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